Lasana Smith is the Principal of GAROI Media. A full-service advertising agency designed to offer local, regional, and national clients customized marketing solutions. Bringing more than 15 years of marketing, sales, and digital media experience from companies including Columbia Records, MTV Networks, Ogilvy and Mather, Groupon, YP, Excelerate Digital, and the Miami Herald. Smith holds a Bachelor’s Degree in Marketing and International Business from Florida State University as well as a Masters in Communication Management from the University of Southern California.
Having formed national media partnerships, Smith plays an important role in managing client relationships and internal processes to ensure marketing initiatives are strategic, innovative, and ROI-impactful. Her mission is to help clients grow by leveraging the latest technologies and techniques to smartly engage the right audiences. Smith acts as a key client advocate and liaison, interacting with clients daily, and being a steward of client relationships and business needs.